Cricket Lee

Founder , FitLogic

Are you as frustrated as the rest of us with the fit of women’s apparel? Did you know that current women’s clothing is based on a size that reflects only 14% of the U.S. population of women? And, did you know that size 16 is the most popular size in women’s sportswear? Surprising, isn’t it. Especially since all we see on T.V. and in movies, magazines, and advertisements are thinner-than-thin women!

Earlier this month I read an excellent article on-line entitled “Cricket Lee Takes on the Fashion Industry” by Ann Zimmerman of The Wall Street Journal. It caught my eye because I remembered seeing Cricket on television several years ago and found myself alone in my living room cheering! I sent an email to Ann that she forwarded on to Cricket, and Cricket gave me a call.

Cricket is single-handedly taking on the fashion industry…on our behalf. She is advocating for the apparel industry to standardize women’s sizes. Can you even feature it? This means that if we go to Ann Klein, Saks 5th Avenue, Macy’s, Nordstrom, or even Target, a size 12 is a size 12! A size 8 is a size 8! It means that whether we are shopping in a department store, a boutique, or on-line, we know that if we order a size 10 it will fit.  And her system is offered in our shapes, so it guarantees a good fit to our shape every time. It means that we don’t have to try on 13 pairs of pants to find one that fits. That means we don’t have to waste our precious time shopping, it means we save postage and gasoline, and it means that we don’t have to spend as much time in front of those horrible three-way mirrors.

Cricket is not one of those leggy,110 pound fashionistas like the women portrayed in the hit movie “The Devil Wears Prada.” But, she holds some major league credentials in the fashion world. Her marketing, product design and development resume includes working with Ralph Lauren, Neiman Marcus, Saks, British Airways, Haggar, Karen Neuburger, Jerell (remember Multiples in the 80s?) and has garnered nearly 75 awards for creative excellence, a National Addy and three US Patents.

When she found herself at a mid-life crossroad, Cricket wanted to marry her love of design with her experience in fashion marketing. She initially thought she would develop her own label. That idea took a back seat when she realized that what she really wanted to do - and what women really needed - was a standardized sizing model. So at 50+, she developed and patented her standardized fit system called Fitlogic, which Cricket defines as “the science inside the clothing.”

Fitlogic technology recognizes that, regardless of their size, the majority of women have three basic shapes, which Cricket designates as “.1,” “.2” or “.3.” Depending on your body type, you might be a 12.1, or a 6.3, or 16.2. And the beauty of Fitlogic is that your size is going to fit, always, whether you buy at your favorite retail store or online.

Obviously, women absolutely love it. She has been featured on NBC’s Today Show, NBC, CBS and ABC News programs, Sirius Satellite Radio, WOR in New York, on many radio programs and in numerous publications including Redbook, Real Simple, More and Health Magazine. She has spent six years and substantial funds from private investors, but she still has a hard road ahead. The powers-that-be in the fashion industry continue to resist. She’s been told countless times to just “give it up.” As an intrepid entrepreneur and women’s advocate, Cricket refuses.

Cricket needs our support. We, the consumers, need to tell the fashion industry what we want. And, since the boomers are a force both in terms of numbers and money, we can make changes!

What you can do to help Cricket help us?

1. In the comment section below, tell us if you would like sizes to be standardized,
2. Answer our poll question on our home page,
3. Talk to us about this and any other fashion “bones you’d like to pick” in our Community under the topic Style and then What You’d Like to Tell the Fashion Industry, and
4. If you want great pants that fit you, go to her website and order a pair or two.

And please refer women who are looking for a good investment as she relies on angels to keep the company moving!

Cricket Lee is a 50+ entrepreneur that won’t give up on us. She has literally put it all on the line for us. Let’s help her help US!

Visit Cricket at http://www.FitLogic.com.

Read Ann Zimmerman’s WSJ article and listen to the podcast as well.

Update!!! Cricket was featured on the Today Show’s “On Today’s Woman” with Meredith Viera on April 23. Now that’s Fabulous!