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Susan Lider
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For Immediate Release

50+Fabulous Awards Companies that Promote Positive Images of 50+ Women

SONOMA COUNTY, Calif. - January 30, 2007 - 50+Fabulous announced today the recipients of its first annual 50+Fabulous Company award. Companies included are Coldwater Creek (NSDQ : CWTR), Chico’s (NYSE: CHS), L’Oréal, CoverGirl® by Procter & Gamble, and Dove® by Unilever. The award is presented to those companies that meet one or more of the following criteria:

• promote positive images of 50+ women
• tailor products or services to the needs of 50+ women
• recognize and promote the value of 50+ women in the workplace and beyond

“Companies have been slow to recognize the vast potential of the 50+ woman. We want to make sure that business designs and offers products that we want at this time in our lives; and we want to have input on the front end of the decision making process. 50+Fabulous established this award to honor those companies that embrace us as a dynamic force of beautiful and talented women who are breaking barriers for future generations of women,” said Pattie Heisser, Founder & President of 50+Fabulous.

Recipients of the 2007 50+Fabulous Company award were selected as follows

• Chico’s was the first to introduce the concept of apparel designed for mature women, a market that had been heretofore ignored.
• Coldwater Creek also offers fashions specifically for the more mature women. And, Ms. Heisser stated that she feels “if they’d done nothing else, they should be applauded based solely on reintroducing jeans made with stretch denim!”
• Both L’Oréal and CoverGirl have chosen 50+ women as spokespeople for their brands, therefore, giving the 50+ woman models with whom they may more easily identify.
• Dove was recognized based on their “Campaign for Real Beauty,” in which they offer information and tools to build self-esteem for women of any age, size and shape. Of particular note is their “Evolution Film” that addresses how our idea of beauty has become so distorted.

50+Fabulous will take nominations for next year’s award throughout 2007. Send nominations to (JavaScript must be enabled to view this email address), and be sure to include the reason why you think the company should be considered for the 50+Fabulous Company award.

About 50+Fabulous

The 50+Fabulous website, www.50Fabulous.com, is the only lifestyle website by and for 50+ women that inspires and motivates women 50 and older to live extraordinary lives.

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