Pattie Heisser is President & Founder of 50Fabulous.com. Her work in the areas of marketing and communications within the Silicon Valley’s prominent high tech companies, as well as, emerging technology start-ups spans over 20 years. After Pattie’s move to Sonoma County, she worked with both consumer and non-profit organizations.

During a brief sabbatical, when she at last had some time to watch T.V. and do some shopping, Pattie was horrified at the messages bombarding both women and men over the age of 50. Basically, advertisers were telling her age group that they were falling apart and needed this or that pill or potion to heal mind, body and soul. And, women 50 and older disappeared as a target audience for fashion, beauty, and romance. So, she got busy.

Utilizing her experience working with newly formed companies and her skills in management, marketing, and communications, and with the help and encouragement of her network of female executives, she embraced her vision of a fun, online community of women 50 years of age and older called 50+Fabulous. The site is dedicated to motivating and inspiring these women by providing information on selected topics targeted especially to them.

Pattie holds her degree in Communications, is a certified Master Gardener, and an aspiring fitness junkie. In addition to her work with 50+Fabulous, she is a gourmet home-chef and loves to entertain. She lives in California’s Sonoma County with her husband and three rescued kitties.

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