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Statistics on the 50+Fabulous Market:

If women between the ages of 50-70 owned their own country, their spending power would rank their economy as the sixth largest in the world, outstripping the GDPs of Spain, Saudi Arabia and Switzerland. (from Marti Barletta-PrimeTime Women.)

• In the next decade, women will control two-thirds of the consumer wealth in the United States.
• Within the next decade, many Boomer women will not only continue to earn income but will also be managing inheritance windfalls from their parents and their husbands.
• Even in traditionally “male” product categories, women are responsible for more than half the purchases.
• Women’s combined earnings are estimated around $1 trillion annually, her spending power overall is estimated at over $2 trillion each year.
• Women head approximately 40 percent of the households with assets of more than $600,000, controlling 51 percent of the private wealth in this country. The ranks of affluent women will increase. By 2010, two-thirds of all private wealth in the United States will rest in their hands.(from the Federal Reserve, U.S. Bureau of the Census and the Bureau of Labor Statistics)

Businesswomen (working women and female entrepreneurs) are the primary decision makers in households, making 95 percent of the purchasing decisions. Women are responsible for 70 percent of all travel decisions, 57 percent of all consumer electronic purchases, and they buy 50 percent of all new vehicles (influencing 80 percent of overall automobile sales). (from The Center for Women’s Business Research)

Advertising Opportunities on 50Fabulous.com:

Find the ad program below that is right for your business.

Homepage Ad: Ad will be on homepage and include a link to your site. (3 month minimum signup)

• Full Banner (468 x 60)
• Wide Skyscraper (160 x 600)
• Short Side Banner (160 x 200)

Run of Site Ad:  You may choose from one of the following ad choices and the ad will be placed on any one page at 50Fabulous (except the Homepage or 50+Fabulous Women Profile landing page) and include a link to your site. (3 month minimum signup)

• Full Banner (468 x 60)
• Wide Skyscraper (160 x 600)
• Short Side Banner (160 x 200)

eNewsletter Ad: A full banner (468 x 60 pixel) and 3-4 sentences (up to 132 characters) will be placed on our monthly eNewsletter and includes a link to your site. (3 month minimum)

Shopping Page Ad: (graphic + short description) Your (150 x 180 pixel) graphical ad will be placed on the 50+Fabulous Things Shopping Page, and will include a link to your site. (3 month minimum)

50+Fabulous Women Ad: You may choose to have your ad placed on the profile introductory page or on the profile, itself. This very popular area of the site profiles outstanding women. (3 month minimum)

• Profile Introductory Page:
• Full Banner (468 x 60)
• Wide Skyscraper (160 x 600)
• Short Side Banner (160 x 200)

• Individual Profile Page:
• Full Banner (468 x 60)

For more information about ad specs or to place an order, please email (JavaScript must be enabled to view this email address).